By Joe Udo
CALIFORNIA (CONVERSEER) – Apple is developing an “AI wearable brooch” similar in size to the AirTag, with plans to release it as early as 2027.
The device’s current codename has not been revealed, but its form factor is described as a “circular disc similar in size to an AirTag.” The project is still in its early stages and faces the risk of cancellation; however, reports indicate that Apple engineers are pushing it forward with a target market launch scheduled for 2027.
In terms of hardware specifications, this AI brooch uses a hybrid aluminium alloy and glass shell, making it slightly thicker than the AirTag. To achieve environmental awareness, the device integrates two cameras (a standard lens and a wide-angle lens) on the front, which can not only take photos but also capture real-time video information about the user’s surroundings.
The device features three built-in microphones for accurate sound pickup, a speaker for voice feedback, a physical button located on the edge, and a magnetic inductive charging port, similar to the one found on the Apple Watch, on the back.
According to IT Home, Apple’s move is intended to accelerate its efforts to catch up with competitors, especially with the first hardware device planned for OpenAI in 2026.
However, this market segment is fraught with uncertainty. Humane, founded by former Apple employees, launched AI Pin in 2024, but due to its sluggish response, poor battery life, and terrible projection interaction experience, it sold fewer than 10,000 units. Ultimately, part of its business was sold off to HP for a mere $116 million.
The media outlet believes that whether Apple can overcome technical bottlenecks such as heat dissipation, battery life, and user experience, and avoid repeating the mistakes of Humane, will be the key to the success or failure of this project.
